TikTok is introducing a new feature that allows them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the service revealed that it currently hosts in excess of 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread launch. This advancement aligns with a rise in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a label for inferior, factory-style content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers like content made with AI tools, including AI artwork to informative clips, and we aim to provide users the ability to adjust the amount of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its network tagged as artificially created. Overall, in excess of 100 m pieces of content are added to the app daily, making AI-generated material a relatively small part of its total content library.
User Control Features
Members will be capable of decrease or raise the level of AI content they watch by using the content preference option in the app and choosing the AI content topic. Other topics that can already be controlled under the filter encompass politics, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige users to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.
Additionally, the service will from now on attach an “AI-made” label to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This measure is designed to help prevent users from attempting to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a $2m awareness program for experts and institutions to develop informative material about ethical AI use. This initiative will assist charitable organizations specializing in training computer science.
Moderation Strategy
TikTok has justified its content review process, following controversy over proposals to make redundant hundreds of safety staff in Britain. It is set to eliminate hundreds of positions in its content moderation team in London, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it gets reviewed by staff. The company stated a 76% decrease in explicit and harmful content handled by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
